Privacy Policy

Privacy Policy

Last Updated: November 21, 2025

1. About Diyan Retail

Diyan Retail (“we,” “us,” “our,” or “Company”) operates the website diyanretail.com (the “Website”). We are committed to protecting your privacy and ensuring you have a positive experience on our website.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including any other media form, media channel, mobile website, or mobile application related or connected thereto (collectively, the “Site”).

Website Address: https://diyanretail.com

Contact Email: care@diyanretail.com

2. Information We Collect

We collect information in various ways depending on your interaction with our Site:

2.1 Information You Provide Directly

• Comments: If you leave comments on our Site, we collect your name, email address, website (if provided), IP address, and browser user agent string for spam detection purposes
• User Accounts: If you create a user account, we collect your username, email address, password, and any profile information you provide
• Contact Forms: Information you submit through contact forms or customer support inquiries
• Media Uploads: If you upload images or other media to our Site, we collect the files and associated metadata

2.2 Information Collected Automatically

• IP Address: We automatically collect your IP address from all visitors
• Cookies and Tracking Technologies: We use cookies, web beacons, pixels, and similar tracking technologies to:
  • Remember your preferences and login information
  • Track your interactions with our Site
  • Understand how you use our Site
  • Deliver targeted advertising
  • Prevent spam and fraudulent activity
  • Measure website performance and user analytics

2.3 Third-Party Data Collection

• Google AdSense: We use Google AdSense to display advertisements on our Site. Google and other third-party vendors may use cookies to serve ads based on your prior visits to our Site and other websites. This allows them to display more relevant ads to you
• Google Analytics: We use Google Analytics to understand how visitors interact with our Site
• Embedded Content: Articles on our Site may include embedded content (videos, images, articles, etc.) from third-party websites. These third parties may collect data about you and track your interactions with their embedded content

3. How We Use Your Information

We use the information we collect for the following purposes:

• Providing Services: To deliver content, comments, and user account features
• Communication: To respond to your inquiries and customer support requests
• Spam Detection and Security: To prevent fraud, abuse, and unauthorized access
• Personalization: To personalize your experience and remember your preferences
• Analytics: To understand how our Site is used and to improve our content and services
• Advertising: To deliver targeted advertisements through Google AdSense and other advertising partners
• Legal Compliance: To comply with applicable laws, regulations, and legal obligations
• Marketing: To send you promotional content (only if you have opted in to receive such communications)

4. Third-Party Data Sharing and Advertising

4.1 Google AdSense

Our Site uses Google AdSense to display advertisements. When you visit our Site:

• Google collects data about you using cookies and other tracking technologies
• Data collected includes: Your IP address, device information, browsing history, and inferred interests
• Purpose of collection: Google uses this data to serve personalized advertisements tailored to your interests
• Third-party vendors: Google and other third-party vendors may display ads on our Site and other websites based on your prior visits to our Site

Google’s Privacy Policy: https://policies.google.com/privacy

Google’s How Google uses data when you use our partners’ sites or apps: https://policies.google.com/technologies/partner-sites

4.2 Google Analytics

We use Google Analytics to understand how visitors use our Site. Google Analytics collects information such as:

• How you arrived at our Site
• Pages you visit
• Time spent on each page
• Clicks and interactions

This information helps us improve our Site and content.

Google Analytics Privacy Policy: https://policies.google.com/privacy

4.3 Other Third-Party Services

Embedded content from third-party websites (such as YouTube videos, social media content, etc.) may collect data about you independently. We are not responsible for their data collection practices.

5. Cookies and Tracking Technologies

5.1 Types of Cookies We Use

Essential Cookies:

• Comment-related cookies (1 year duration) to store your name, email, and website for future comments
• Login cookies (2 days duration) to maintain your session
• Screen display cookies (1 year duration) to remember your display preferences
• “Remember Me” cookies (2 weeks duration) if you select this option
• Post editing cookies (1 day duration) to track which posts you’ve edited

Advertising Cookies:

• Google AdSense uses cookies to serve personalized advertisements based on your interests and browsing history

Analytics Cookies:

• Google Analytics cookies to track how you use our Site

5.2 Your Cookie Choices

You can control cookies through your browser settings:

• You can choose to block or delete cookies from our Site
• Disabling cookies may affect the functionality of certain features on our Site
• You can also opt out of personalized advertising by visiting Google’s Ads Settings

6. Your Rights and Choices

6.1 Opt-Out of Personalized Advertising

You can opt out of personalized advertising served by Google AdSense through the following methods:

1. Google Ads Settings: Visit https://adssettings.google.com to manage your ad preferences
2. Google Analytics Opt-Out: Install the Google Analytics Opt-out Browser Add-on
3. Browser Settings: Adjust your browser’s cookie and tracking settings

6.2 Your Data Rights

If you have created an account on our Site or have left comments, you have the following rights:

• Access: You can request a copy of the personal data we hold about you
• Correction: You can edit or update your personal information at any time through your account settings
• Deletion: You can request that we delete your personal data
• Data Portability: You can request an exported file of your personal data

Note: We may retain certain data for administrative, legal, or security purposes as required by law.

To exercise any of these rights, please contact us at care@diyanretail.com with your request.

7. Data Retention

7.1 How Long We Keep Your Data

• Comments: Your comments and associated metadata are retained indefinitely to help us recognize and automatically approve future comments
• User Accounts: Information in your user profile is retained as long as your account is active. You can delete your account at any time
• Cookies: Duration varies by cookie type (see Section 5.1)
• IP Addresses and Log Data: Typically retained for up to 90 days for security and analytics purposes
• Spam Detection Data: Retained as needed to identify and prevent spam

8. Data Security

We implement appropriate technical, administrative, and physical security measures to protect your personal data from unauthorized access, alteration, disclosure, and destruction. However, please note that no method of transmission over the Internet is completely secure. We cannot guarantee absolute security of your data.

If you believe your data has been compromised, please contact us immediately at care@diyanretail.com.

9. Your California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):

• Right to Know: You can request what personal data we collect about you
• Right to Delete: You can request deletion of your personal data (with certain exceptions)
• Right to Opt-Out: You can opt out of the sale or sharing of your personal data
• Right to Correct: You can request correction of inaccurate information
• Right to Limit: You can limit the use of sensitive personal data

To exercise any of these rights, contact us at care@diyanretail.com.

Do Not Sell My Personal Information: We do not sell your personal information to third parties. However, third-party advertising partners like Google AdSense may collect and use your data as described in their own privacy policies.

10. EU and UK Privacy Rights (GDPR and UK DPA)

If you are located in the European Economic Area (EEA) or the United Kingdom, you have rights under the General Data Protection Regulation (GDPR) and the UK Data Protection Act:

• Right to Access: You can request access to your personal data
• Right to Rectification: You can request correction of inaccurate data
• Right to Erasure: You can request deletion of your data (with certain exceptions)
• Right to Restrict Processing: You can restrict how your data is processed
• Right to Data Portability: You can request an exported file of your data
• Right to Object: You can object to processing of your data for certain purposes
• Right to Lodge a Complaint: You can file a complaint with your local data protection authority

Legal Basis for Processing: We process your data based on:

• Your consent (for non-essential cookies and marketing communications)
• Contractual necessity (for user accounts and customer service)
• Legitimate interests (for website analytics, security, and fraud prevention)
• Legal obligation (for compliance with laws and regulations)

To exercise any of these rights, contact us at care@diyanretail.com.

11. Children’s Privacy

Our Site is not directed to individuals under the age of 13, and we do not knowingly collect personal data from children under 13. If we learn that we have collected data from a child under 13, we will take steps to delete such data and terminate the child’s account.

If you are a parent or guardian and believe your child has provided data to us, please contact us immediately at care@diyanretail.com.

12. External Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices of websites we do not operate. We encourage you to review the privacy policies of any third-party sites before providing your personal information.

13. International Data Transfers

If you access our Site from outside India, your information may be transferred to, stored in, and processed in India and other countries. By using our Site, you consent to the transfer of your information to countries outside your country of residence, which may have different data protection rules.

14. Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by updating the “Last Updated” date at the top of this policy.

Your continued use of the Site after any modifications constitutes your acceptance of the updated Privacy Policy. We encourage you to review this policy regularly to stay informed about how we protect your data.

15. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

Email: care@diyanretail.com

Website: https://diyanretail.com

16. Additional Resources

• Google Privacy Policy: https://policies.google.com/privacy
• Google AdSense Help: https://support.google.com/adsense/
• Google Analytics Privacy Policy: https://policies.google.com/privacy
• How Google uses data: https://policies.google.com/technologies/partner-sites
• Opt out of personalized ads: https://adssettings.google.com
• Network Advertising Initiative (NAI) Opt-Out: https://optout.networkadvertising.org/
• Digital Advertising Alliance (DAA) Opt-Out: https://optout.aboutads.info/