Privacy Policy

Privacy Policy

This Privacy Policy explains how Diyan Retail (“we”, “us”, or “our”) collects, uses, discloses, and protects your personal information when you visit diyanretail.com (the “Website”) or use any related services. By using the Website, you consent to the practices described in this policy, as well as our Terms and Conditions and Disclaimer, which are incorporated here by reference.

We comply with applicable data‑protection and e‑commerce laws in India and around the world to the best of our ability. This policy is written in plain language, but it is a legally binding document.

1. Information We Collect

We may collect the following types of information when you use the Website:

1.1 Information You Provide

• Personal information you submit when:
  • Creating an account or logging in.
  • Placing an order or inquiries.
  • Leaving comments, reviews, or feedback.
  • Signing up for newsletters or promotions.

This may include your name, email address, phone number, shipping/billing address, payment details (handled via secure gateways), and any other data you voluntarily provide.

1.2 Automatically Collected Information

When you visit the Website, we (and our third‑party partners, including Google AdSense and other ad networks) may automatically collect:

• Device and browser information: IP address, browser type, operating system, screen resolution, and device identifiers.
• Usage and analytics data: pages visited, time spent, click patterns, referral URL, and other usage data.
• Cookies and similar technologies: small text files stored on your device to recognize your preferences, authenticate logins, and support advertising and analytics.

This information helps us:

• Improve the Website’s performance and user experience.
• Detect and prevent fraud, spam, and security threats.
• Deliver and measure interest‑based and personalized advertisements (see Section 6).

2. How We Use Your Information

We use your information for the following purposes:

• To operate, maintain, and improve the Website.
• To process orders, deliver products, and manage customer service.
• To communicate with you (e.g., order confirmations, support, and marketing, only where you have consented).
• To detect and prevent spam, fraud, and other misuse.
• To personalize content and product recommendations (where applicable).
• To deliver, measure, and optimize advertising through Google AdSense and other ad networks, including:
  • Showing ads based on your browsing behavior and interests.
  • Using cookies and similar technologies for frequency‑capping, conversion tracking, and ad‑fraud analysis.
  • Aggregating and anonymizing data for analytics and reporting.

We do not sell your personal data to third parties in a way that would allow them to directly identify you, except as described below.

3. Who We Share Your Data With

We may share your information with:

• Service providers such as payment processors, shipping and logistics partners, IT and hosting providers, and customer‑support tools, only as necessary to provide services.
• Advertising and analytics partners, including Google AdSense and other ad networks, who may use cookies and other identifiers to deliver, measure, and analyze ads and audience behavior.
• Third‑party platforms (e.g., social media, review sites) when you choose to connect or share content.
• Legal and regulatory authorities if required by law (for example, to comply with a court order, government request, or tax obligation).

We do not share your data with third parties for unrelated marketing unless you have given explicit consent.

4. Cookies and Tracking Technologies

We use cookies and similar technologies (such as pixels, local storage, and device‑identifiers) to:

• Remember your login state and preferences.
• Authenticate your access and secure your account.
• Measure traffic and usage patterns.
• Deliver personalized content and advertising, including via Google AdSense and other ad networks.

You can manage or disable cookies through your browser settings. However, disabling certain cookies may affect the functionality of the Website or the ability to display relevant ads.

For Google AdSense‑related tracking, please also review Google’s own privacy policy at:
https://policies.google.com/privacy

5. Embedded Content and Third‑Party Services

Articles on this Website may include embedded content (e.g., videos, images, articles, or widgets) from third‑party websites. Embedded content behaves as if you have visited the third‑party site directly.

Those third‑party sites may:

• Collect data about you.
• Use cookies and additional tracking technologies.
• Monitor your interaction with the embedded content, including if you are logged into their service.

We are not responsible for the privacy practices of such third‑party services. You should review their own privacy policies and settings.

6. Google AdSense and Ad‑Network Compliance

This Website uses Google AdSense and other third‑party advertising services to deliver ads and measure their performance. These services may:

• Use cookies, pixels, and device identifiers to:
  • Tailor ads to your interests.
  • Prevent ad‑fraud and repeated or invalid clicks.
  • Measure campaign performance and audience reach.
• Combine data collected on our Website with other data Google or the ad network has collected from you on other sites or apps, to build a more complete profile for ad‑targeting (subject to your privacy settings and consent).

You can:

• Adjust your ad‑personalization settings on Google at:
  https://adssettings.google.com/.
• Use browser‑based or device‑level ad‑blocking tools, though this may limit some functions or revenue that supports this Website.

We do not knowingly collect personally identifiable information from children under 13 years of age and do not use Google AdSense or other targeted ads in a manner that would violate Google’s policies or applicable law.

7. How Long We Retain Your Data

We retain your data only for as long as necessary to fulfill the purposes described above or as required by law, including:

• Comments and their metadata: Kept indefinitely to recognize follow‑up comments and prevent spam, unless you request deletion or we are required to remove them.
• User account data: Stored as long as your account is active or as needed for legal, tax, or security purposes.
• Order and transaction data: Retained for accounting, tax, and legal‑compliance reasons for a period specified by law.
• Log and analytics data: Often aggregated and anonymized after a reasonable period, in line with industry practice and legal requirements.

You can request deletion or export of your data at any time (see Section 9).

8. Your Rights Over Your Data (Including for India and GDPR‑style visitors)

Depending on your jurisdiction (including India, the EU/EEA, and others), you may have the following rights:

• Access and portability: Request a copy of the personal data we hold about you.
• Correction: Ask us to correct inaccurate or incomplete information.
• Deletion: Request that we erase your personal data, subject to legal or security‑related exceptions.
• Restriction or objection: Ask us to limit or object to certain types of processing, including some marketing or profiling.
• Withdrawal of consent: Where we rely on your consent (for example, for newsletters or personalized ads), you may withdraw it at any time, though this does not affect processing completed before withdrawal.

You can exercise these rights by contacting us at:
Email: care@diyanretail.com

We will respond to your request within a reasonable timeframe and in accordance with applicable law.

9. Where Your Data Is Sent and Stored

• Your data may be transmitted to and stored on servers located in India and other countries, including where our hosting providers, payment gateways, and ad‑network partners operate.
• We take reasonable technical and organizational measures to protect your data, including encryption, secure hosting, and access controls.
• However, no internet transmission or storage method is 100% secure, so we cannot guarantee absolute security.

Data shared with Google AdSense and other ad networks is handled in accordance with their own privacy policies and Google’s global standards.

10. Children’s Privacy

We do not knowingly collect personal information from children under 13 years of age. If you believe that a child has provided us with personal data, please contact us immediately so we can take appropriate steps to remove it.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or applicable law.

• Changes will become effective immediately upon posting the revised policy on the Website.
• We may notify registered users of significant changes by email or in‑site notice.

We recommend that you review this page periodically to stay informed of any updates.

12. Contact Us

If you have any questions about this Privacy Policy, wish to exercise your data‑rights, or need clarification on how we use Google AdSense or other ad services, please contact us at:
Email: care@diyanretail.com